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A 90s Icon. A Modern Material.

How ICPG Helped General Mills and Dunkaroos Move Into a Sustainable Future (While Keeping Their Signature Look)

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They’re one of the most recognizable snack brands of the 90s. Now, they’re also part of the future of sustainable packaging.

When General Mills set out to replace the PET tray used for Dunkaroos, the stakes were high. They needed a recyclable solution — but not at the cost of the snack’s iconic look or line performance.

ICPG’s XPP delivered on both.

Download the case study to learn how ICPG helped:

  • Keep the iconic turquoise tray associated with the brand
  • Replace PET with fully recyclable XPP
  • Run on existing FFS lines with minimal processing adjustments
  • Improve shelf life with enhanced barrier performance
  • Support General Mills’ 2030 recyclability goals
  • Reduce packaging cost through material efficiency

Download the Case Study

Built for Brands That Matter

ICPG worked side by side with the General Mills packaging team to ensure every detail was dialed in, from equipment settings to color matching.

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On-Shelf Impact

Dunkaroos needed their new trays to keep their signature look. ICPG made it possible replicate the signature tray color in a recyclable format.

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In-Line Performance

No new equipment. No reduction in throughput. Just small thermal adjustments and seamless processing on existing FFS lines.
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Partnership & Collaboration

Multiple XPP formulations were trialed. Every one was tested with speed, transparency, and close communication between both teams.

See What’s Possible with XPP

ICPG’s XPP helped General Mills update an iconic brand without changing what made it work. Download the case study to see how we did it and how we can help you do the same.